How to rank your blog on mobile in 2021

an insight to search engine
Last modified on Apr 28, 2021

Page Experience, a ranking signal on mobile devices

Ranking your website/blog pages for mobile users is what you need to do in 2021. For this what it need to maintain is a good page experience for the user who are visiting your page using mobile. Page experience for every individual url of your blog is very important to rank in search results on mobile. It is assessed using various metrics like Core web vitals, mobile usability, HTTPS and safe browsing. These metrics are collectively called Page experience on mobile.

Google crawlers collects various information about a page like its load time, interactivity, visual stability, whether HTTPS is enabled or not, mobile usability, safe browsing etc. These information are used as a ranking signal by Google on mobile only. A url with good page experience will rank higher in search results on mobile.

We will see how can we work on every individual page of your blog to make it rank in Google search on mobile.

1. Decrease page load time

Page load time is the foremost criteria to assess the page experience. A webpage which loads slowly results into bad page experience. So, we need to keep the page load time minimum, if we want our blog pages to rank higher on mobile.

Largest Contentful Paint, in short LCP determines the time a page takes to load largest contentful paint which is viewable to user. Initially, a page need not load completely, but the the view area which is visible to user must load first. Rest of the page can be made to load in the background as user scroll down in the page. So, LCP for a page should be as low as possible. A LCP of more than 2.5 sec considered not good page experience. Keep it below 2.5 seconds for your blog page to rank in Google search on mobile.

2. Page interactivity

It is also one of the important factor which determines how user experiences a specific page while visiting. Page interactivity of a page denotes its responsiveness. A low page load time is not everything for good page experience. A page need to response quickly when user interacts with the page like submiting a button, opening a link or clicking a javascript powered control.

FID , First input delay measures the responsiveness of a page. It is measured as a time a page takes from user initiating an event to the page responding to it. A FID of less than 100ms is considered good for a page. This will help your blog page to rank higher in the search results on mobile.


3. Visual stability of the page

Sometimes user lost in the page with poor design while it is loading. Why it happens because page resources are loaded asynchronously. Light resources like text are loaded instantly but images and third party ads takes time to load. And if there is an image or ad in between two text blocks, text blocks are loaded almost instantly but if the image in between loaded at later stage. The lower block will shift downward or in worst case move out of the viewport. This shift in the layout is unexpected for the user, and user lost in the page. In some worst cases if user was going to click a link or button and if that button shifts down and any other button comes in that place. Then user will end up clicking the wrong button. All these cases lead to bad page experience for the user.

CLS, Cumulative layout shift is the ratio which measures the visual stability of the page. A page with CLS less than 0.1 is considered visually stable and lead to good page experience. If you want to rank your page on mobile devices make sure that CLS don’t exceed 0.1.


Mobile usability

Mobile usability assesses the mobile friendliness of a page. Users are less often to visit a page if the page is not usable in the mobile. Or in case they visit they will not stay longer in the page and leave soon. This will affect your SEO for mobile.


  1. Text too small to read.
  2. Clickable elements too close to each other.
  3. Viewport not set.

If any of the above error found, the page failed the mobile friendliness criteria. Error will be shown in the mobile usability report.

HTTPS

HTTPS: Security is a top priority for Google. It invest a lot in making sure that services Google use industry-leading security, like strong HTTPS encryption by default. HTTP is not safe protocol. Any middle man can read the data that is being transferred between client and server using various techniques. But HTTPS being secured transmission protocol, no one except client and server can read the data in the middle.

Google recommend that HTTPS sites support HSTS (HTTP Strict Transport Security). HSTS tells the browser to request HTTPS pages automatically, even if the user enters http in the browser location bar. It also tells Google to serve secure URLs in the search results. All this minimizes the risk of serving unsecured content to your users.


Safe browsing

Safe Browsing: Make sure the page doesn't contain malicious (for example, malware) or deceptive (for example, social engineering) content.

Published on Apr 28, 2021

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